Google just told everyone “GEO” isn’t real. They’re half right.
TL;DR — Google’s 15 May 2026 guidance says GEO and AEO are made-up terms, and that optimising for AI search inside Google is just SEO.
Ronnie Huss
May 17, 2026
TL;DR — Google’s 15 May 2026 guidance says GEO and AEO are made-up terms, and that optimising for AI search inside Google is just SEO.
I’ve audited 750,000+ websites with SearchScore. Here’s what I’ve learned about which AI visibility tools actually work – and why most are just SEO tools in disguise.
Every few months, there’s a fresh wave of headlines declaring SEO dead. Latest trigger? ChatGPT. This time, they say, it’s really over. Google’s irrelevant. Keywords
Since building SearchScore and running AI visibility audits on over 700,000 websites, one question comes up more than any other: Why isn’t my website showing
ChatGPT just dropped $600,000 recruiting SEO talent. They also reportedly poached Netflix’s head of SEO. Key Takeaways The most sophisticated AI companies on earth are
I have tested every AI SEO tool for 2026. Most still measure Google. This is the only one measuring whether AI tools like ChatGPT and Perplexity actually recommend you.
When AI coding tools can clone any app in hours, where does startup value actually go? The moat has moved – from features to systems, community, and distribution.
Google sends links. AI sends answers. Most businesses are invisible to AI search engines.
AI discovered new mathematics to solve an open problem in theoretical physics.
